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About 70 per cent of the site's users log on via a mobile phone, and Frind added: 'Unfortunately about two per cent of men have started to use POF as more of a hookup site mostly due the casual nature of cell phone use.'3. According to POF statistics, there are 3.3 million people who use the site every day, and of those there are only 6,000 single women looking for intimate encounters.

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Dating website Plenty Of Fish (POF) has announced a radical rule shake-up to stop 'sleazy' men harassing female members for sex, and to reduce the number of men pretending to be women in order to have 'horny' conversations with other men.

The free membership site's Canadian founder Markus Frind messaged users to explain the changes - which include removing the Intimate Encounters option - and outlining that the measures are being imposed in order for the service to focus more keenly on creating 'meaningful relationships'.

Each year, it made small, incremental changes to how it made connections — changes, Frind says, made the experience better, made people use the site more and make it tough today for new dating sites to imitate.

“We got so big because we were so effective at retaining users, making them happy and having them find relationships,” and spreading the good word about it, he added.

It's a short walk through downtown Vancouver, British Columbia, but somehow the trek feels arduous. Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.

The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.The majority of messages sent outside those age ranges are all about hook-ups,” he wrote.He added that an estimated two per cent of male members had “started to use POF as more of a hook-up site mostly due to the casual nature of mobile phone use,” following the increasing popularity of smart phone apps among the site’s users.For the first seven years, this worked really well, I got the site to 10 million users without any employees and Po F was generating a ton [sic] of relationships”But Frind said he would now be making changes, adding: “Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women.”In other changes he has curtailed users from contacting members where there are age gaps of 14 or more years.“There is no reason for a 50 year old man to contact 18-year-old women.The parents were seeking compensatory and punitive damages.

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